You might think that during times of economic recession consumers are in no mood to experiment with, or purchase inventive products. Counter-intuitively, starting a business or launching an invention during a recession can be one of the smartest moves to make- depending of course, on if you take certain factors into account. Looking at past recessions and consumer psychology can give us ideas on the types of inventions that can succeed during an economic downturn. Let's walk through some of these themes that appear on the psychological landscape during a recession.
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